Content Weapons: "Attention Economy"
Unrelenting marketing domination!
“Content Weapons is FAST, Its FAST, INTENSE and FUN all at the same time. Its the minds' equivalent to the worlds most dangerous roller coaster and they let you drive! No doubt, we have entered the age of #ContentWeapons.”
This book is about the all-out war you have to wage on the attention economy. Michael walks you through more "Content Weapons" than you were even aware of. To show you how to not only win, but to dominate with your message in today's crowded messaging channels. Its about Strategy, Technology, Psychology and how to control it in a way that everything comes together to serve your message. Relentlessly, unmercifully and all-encompassing so that you not only win but absolutely dominate. Using Google, Amazon AWS, Salesforce, Social Media and much much more.
"IF your message isnt heard, is it even worth it?" The "Attention Economy" is where its at in the modern marketplace. If you cannot gain a foothold in the minds of your current and futre clients or customers you might as well close your doors and go work for an organization that can!
Content Weapons is a term coined by J. Michael Stattelman, so he decided it needed its own handbook. CW is derived from a multi-disciplinary combination of studies and practices ranging from information warfare, psychological warfare, Cognitive science, Marketing and platform weaponization involving the use of various forms of content and technologies with the intention of narrative capture or the intended manipulation of a collective for the protagonist’s own agenda. Delivery sub-systems of Content Weapons range from Articles, Blog posts, Videos, Whitepapers, Online Courses, Webinars, Images, Memes and even hashtags.
You have never read a book like this. Built from numerous articles Michael has written was a stroke of genius. You do not get bogged down in a story, take exactly what you need and want to use and keep it moving. The brevity as well as comprehensive nature of Content Weapons serves todays Marketing professional to the Nth degree. If you havent read or heard about this book get ready, YOU WILL!